Marketing. It's changed.
It’s not,
Social Media, AdWords, SEO, PPC, SMM, CRM, CRO...
It is
- Understanding your customer.
- Maximising your product value.
You start from the customer experience and work backwards.
A new approach to acquisition
Tesla managed to reach one of the most valuable auto companies with a £0 marketing budget.
Successful growth is cultivated through a set of frameworks.
Phase one - Strategic planning
- Vision
Establishing goals and targets. What do you want to achieve?
- Structure
Designing organisational structure. Who does what?
- Culture
Align the staff with company goals. Are they motivated?
Phase two - Operational planning
- Products and services
Commercial viability. Does the product deliver value?
- Systems and processes
Operational efficiency. Is it scalable and profitable?
- Marketing and sales
Acquisition & retention. How do we sell it?